I am obsessed with brand, and domain names are step one for me.
Like a lot of entrepreneurs, I have
more ideas than I have time for,
and for each new idea, the idea is not real until I first own a great
domain name for it. Right now, I own almost 300 domain names, and with
each one, there is an idea for a new company or project.
Here are my criteria for a great domain name:
- Easy to remember after hearing it said once.
- Easy to spell after hearing it said once, even if you hear it over
a bad phone line.
- In general, I strongly prefer a .com name whenever possible.
- One word .com domain names can often cost $100K or more, so those
are generally unattainable unless you raise VC for your idea.
- I don't love misspellings, but I guess if someone sees it once and
can remember it and the spelling, it can sometimes work. E.g.,
carz.com or something like that.
- Two word .com names are findable with enough time and effort
looking for 100s of possibilities for your idea.
- The greater your budget, the better name you will find. I had to
pay $10k for roadwars.com (stay tuned for that product).